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Introduces principles and best practices for digital and interactive marketing, and online marketing strategies. Focusing on Web site development and analysis, students gain an understanding and appreciation of the importance and relevance of the Internet/Web as a marketing tool in the increasingly competitive marketplace.

1 Campus Location  |  Available Online

Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers’ needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

2 Campus Locations

Introduces and teaches the skills used by sales and marketing professionals to succeed in their careers. It includes concepts relating to customer relationship development, creating valuable business solutions, and professional sales behaviors. Explores written, verbal, and nonverbal communication best practices. Introduces the sales process and how it can be used to promote ideas in the work place.

2 Campus Locations  |  Available Online

Helps students to develop their leadership skills through participating in local, state and national Delta Epsilon Chi (DECA) activities. DECA is a national organization for college students preparing for careers in marketing, merchandizing or management.

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(These classes are provided by FVTC in partnership with Ed2Go.)
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