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Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers’ needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.
Introduces and teaches the skills used by sales and marketing professionals to succeed in their careers. It includes concepts relating to customer relationship development, creating valuable business solutions, and professional sales behaviors. Explores written, verbal, and nonverbal communication best practices. Introduces the sales process and how it can be used to promote ideas in the work place.