Principles of Marketing

Principles of Marketing

3 Credits | Catalog Number: 10104151

Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers' needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

7 out of 7 offerings found filtered offerings displayed
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Appleton
Oct 27 - Dec 15, 2025
Mon 12:30PM - 3:20PM
In Person Classroom
$619.93
Register for the Appleton class from Oct 27 - Dec 15, 2025  Details about the Appleton class from Oct 27 - Dec 15, 2025
Class Schedule
Date(s) Day/Time Room
Oct 27 - Dec 15, 2025 Mon 12:30PM - 3:20PM Appleton Main Campus A134
Books/Materials
Title ISBN
MyLab Marketing with Pearson eText--Access Card--for Marketing: An Introduction 9780137476480 Required
For a complete list of textbook and materials visit https://fvtc.ecampus.com/.
Capacity
7 seats available
instructor
Teri Stark
notes

Delivery Mode: Please visit www.fvtc.edu/flexible-learning before the first day of class to learn how content in this section is delivered.


Appleton
Jan 12 - Mar 16, 2026
Mon 12:30PM - 3:20PM
In Person Classroom
$619.93
Available on Nov 03, 2025
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 Details about the Appleton class from Jan 12 - Mar 16, 2026
Class Schedule
Date(s) Day/Time Room
Jan 12 - Mar 16, 2026 Mon 12:30PM - 3:20PM Appleton Main Campus B140
Books/Materials
Title ISBN
MyLab Marketing with Pearson eText--Access Card--for Marketing: An Introduction 9780137476480 Required
For a complete list of textbook and materials visit https://fvtc.ecampus.com/.
Capacity
Not Available
instructor
Not Available
notes

Delivery Mode: Please visit www.fvtc.edu/flexible-learning before the first day of class to learn how content in this section is delivered.


Online
Jan 12 - Mar 8, 2026
Engage in learning activities and interact with other students and your instructor online.
$619.93
Available on Nov 03, 2025
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 Details about the Online class from Jan 12 - Mar 8, 2026
Class Schedule
Date(s) Day/Time Room
Jan 12 - Mar 8, 2026 Anytime Online INTERNET
Books/Materials
Title ISBN
MyLab Marketing with Pearson eText--Access Card--for Marketing: An Introduction 9780137476480 Required
For a complete list of textbook and materials visit https://fvtc.ecampus.com/.
Capacity
Not Available
instructor
Not Available
notes

Delivery Mode: Please visit www.fvtc.edu/flexible-learning before the first day of class to learn how content in this section is delivered.




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Online
Jan 12 - Apr 26, 2026
Engage in learning activities and interact with other students and your instructor online.
$619.93
Available on Nov 03, 2025
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 Details about the Online class from Jan 12 - Apr 26, 2026
Class Schedule
Date(s) Day/Time Room
Jan 12 - Apr 26, 2026 Anytime Online INTERNET
Books/Materials
Title ISBN
MyLab Marketing with Pearson eText--Access Card--for Marketing: An Introduction 9780137476480 Required
For a complete list of textbook and materials visit https://fvtc.ecampus.com/.
Capacity
Not Available
instructor
Not Available
notes

Delivery Mode: Please visit www.fvtc.edu/flexible-learning before the first day of class to learn how content in this section is delivered.




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Online
Jan 12 - Apr 26, 2026
Engage in learning activities and interact with other students and your instructor online.
$619.93
Available on Nov 03, 2025
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 Details about the Online class from Jan 12 - Apr 26, 2026
Class Schedule
Date(s) Day/Time Room
Jan 12 - Apr 26, 2026 Anytime Online INTERNET
Books/Materials
Title ISBN
MyLab Marketing with Pearson eText--Access Card--for Marketing: An Introduction 9780137476480 Required
For a complete list of textbook and materials visit https://fvtc.ecampus.com/.
Capacity
Not Available
instructor
Not Available
notes

Delivery Mode: Please visit www.fvtc.edu/flexible-learning before the first day of class to learn how content in this section is delivered.




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Appleton
Jan 13 - Apr 28, 2026
Tue 9:00AM - 11:20AM
In Person Classroom
$619.93
Available on Nov 03, 2025
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 Details about the Appleton class from Jan 13 - Apr 28, 2026
Class Schedule
Date(s) Day/Time Room
Jan 13 - Apr 28, 2026 Tue 9:00AM - 11:20AM Appleton Main Campus A141B
Books/Materials
Title ISBN
MyLab Marketing with Pearson eText--Access Card--for Marketing: An Introduction 9780137476480 Required
For a complete list of textbook and materials visit https://fvtc.ecampus.com/.
Capacity
Not Available
instructor
Not Available
notes

Delivery Mode: Please visit www.fvtc.edu/flexible-learning before the first day of class to learn how content in this section is delivered.


Oshkosh
Jan 14 - Apr 22, 2026
Wed 9:00AM - 11:20AM
In Person Classroom
$619.93
Available on Nov 03, 2025
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 Details about the Oshkosh class from Jan 14 - Apr 22, 2026
Class Schedule
Date(s) Day/Time Room
Jan 14 - Apr 22, 2026 Wed 9:00AM - 11:20AM Oshkosh RIV113
Books/Materials
Title ISBN
MyLab Marketing with Pearson eText--Access Card--for Marketing: An Introduction 9780137476480 Required
For a complete list of textbook and materials visit https://fvtc.ecampus.com/.
Capacity
Not Available
instructor
Not Available
notes

Delivery Mode: Please visit www.fvtc.edu/flexible-learning before the first day of class to learn how content in this section is delivered.




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